ROCHELLE
SUMMERFIELD

ROCHELLE SUMMERFIELD

EXPANDING A RENOWNED ARTIST’S VISION TO THE ONLINE EXHIBITION THAT IS INTERNET.

A few years ago, Rochelle Summerfield, a revered artist from the Northern Beaches of NSW, Australia, approached us requiring assistance with redesigning her e-commerce store. Our journey began with a redesign of the online shop keeping user experience at the core, transforming it into a digital space that mirrors the eclectic and vibrant nature of Rochelle’s art.

As our collaboration evolved, we took on the task of setting up and designing newsletter templates, which substantially improved the opening rate, nurturing a growing community of art enthusiasts around Rochelle’s creations. Our partnership further extended to various graphic design tasks, and more recently, the construction of a modern exhibition page to showcase her extensive portfolio and commissions.

Rochelle often seeks our guidance for web-related enquiries, valuing our ability to demystify complex digital concepts, enabling her to make well-informed decisions. Our collaborative journey with Rochelle is one marked by a shared enthusiasm for bringing her artistic narrative to a broader audience through a blend of aesthetically pleasing and functionally sound digital solutions.

Through our ongoing engagement, we continue to assist Rochelle in navigating the digital landscape, making each project a new chapter in this enriching collaborative narrative.

PROJECT SCOPE

/. website design and website development

/. online store re design

/. newsletter integration 

/. newsletter template design

/. dynamic exhibition page

/. graphic design

/. technical support

/. e-commerce

NEXT PROJECT

/. website update _ graphic design

/. website update _ graphic design

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