Home / Case Studies / Anava
A brand and a course platform, built together
Anava's founder started a coaching business helping women stay true to themselves through motherhood.
She arrived with an idea and needed everything built around it, from the ground up.
Industry: Coaching and online courses
Work: Logo and brand identity, website design and development, e-commerce course platform
/ Online courses, direct purchase
The starting point: an idea, and nothing built yet.
No logo, no brand, no website. Just a clear coaching philosophy around motherhood and staying true to yourself, ready to be turned into a real business.
Coaching is a crowded, trust-heavy space. A new coach with no online presence isn't competing with other coaches yet; she's competing with doubt. Would-be clients want to feel who they'd be working with before they spend a cent, and a course has to be bought from somewhere that feels credible enough to type card details into.
Starting from zero also meant every decision was still open: the name treatment, the colours, the tone, how courses would actually be sold. That's freedom, and it's also exactly the point where new business owners stall. Our job was to keep it moving.
The full identity had to be created from scratch, then built into a platform that could actually sell something.
The decisions that mattered
Logo and brand,
from zero
The full identity
Creative Baguette designed the logo and complete brand identity, giving the coaching business a real visual presence before a single course went on sale. Brand first, platform second: everything built afterwards had something to match.
A platform built
to sell courses directly
A hub, not a brochure
The site was built as an e-commerce hub, where visitors could browse and buy courses directly, rather than being sent elsewhere to purchase. No third-party marketplace taking a cut, no jarring jump from a warm brand to a generic checkout. The client relationship stays with Anava.
A warm, wellness-led
visual direction
Matches the philosophy
Soft imagery and a calm tone reflect the coaching philosophy itself, trusting yourself, staying grounded, rather than a generic course-platform look. If the brand promises calm and the website shouts, nobody buys the calm. The design had to practise what the courses preach.
What shipped: everything a first customer touches.
By launch, Anava had a logo and full brand identity, a designed website to carry it, and a working online store where courses could be browsed and bought directly, payment included, no external platform required.
That's the difference between "I'm starting a coaching business" and "here's where you buy the course." One is a plan. The other is a business a stranger can find, trust and pay.
One project, one team, one launch. The founder talked through the idea; Creative Baguette built the rest around it.
The result: a business, built from nothing.
Anava launched with a complete brand and a working platform to sell courses directly to clients. The founder was very happy with the outcome.
Related: Website design & development · Branding & graphic design · All case studies
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Let’s sort your websiteQuestions new founders ask us
I only have an idea. Is that enough to start?
Yes.
Anava started exactly there: no logo, no brand, no website. One conversation about the philosophy behind the business is enough for us to build the first version of everything, which you then refine.
Can a website sell my courses directly?
Yes.
We can build the site as its own e-commerce platform, so clients browse and buy on your website rather than being sent off to a third-party marketplace that takes a cut and owns the customer relationship.
Do branding and the website need to be done together?
They don't have to be, but it helps.
When the logo, colours and website are designed by the same hands at the same time, everything matches from day one instead of being stitched together afterwards.
