Home / Case Studies / Anava
A brand and a course platform, built together
Anava's founder started a coaching business helping women stay true to themselves through motherhood.
She arrived with an idea and needed everything built around it, from the ground up.
Industry: Coaching and online courses
Work: Logo and brand identity, website design and development, e-commerce course platform
/ Online courses, direct purchase
The starting point: an idea, and nothing built yet.
No logo, no brand, no website. Just a clear coaching philosophy around motherhood and staying true to yourself, ready to be turned into a real business.
The full identity had to be created from scratch, then built into a platform that could actually sell something.
The decisions that mattered
Logo and brand,
from zero
The full identity
We designed the logo and complete brand identity, giving the coaching business a real visual presence before a single course went on sale.
A platform built
to sell courses directly
A hub, not a brochure
The site was built as an e-commerce hub, where visitors could browse and buy courses directly, rather than being sent elsewhere to purchase.
A warm, wellness-led
visual direction
Matches the philosophy
Soft imagery and a calm tone reflect the coaching philosophy itself, trusting yourself, staying grounded, rather than a generic course-platform look.
The result: a business, built from nothing.
Anava launched with a complete brand and a working platform to sell courses directly to clients. The founder was very happy with the outcome.
Related: Website design & development · Branding & graphic design · All case studies
Free 20-minute chat. No pressure, no perfect brief needed.
Let’s sort your website