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Insights
Plain-English advice on websites for Australian small businesses.
What things cost, what actually works, and what to check before you pay anyone. No jargon, no scare tactics.
Latest posts
How much does a website cost in Sydney?
Costs & pricingThe 2026 guide: realistic price ranges, ongoing costs, what changes the price and what to check before you pay.
How much does a tradie website cost?
Costs & pricingWhat a tradie website really costs in Australia, what you get at each price, and the traps that cost you double later.
Do I need a website for my small business?
Honest answersNot every business needs one on day one. The three signs the answer has become yes, and when Instagram alone stops working.
What 15 years in goal taught me about running a web agency
Behind the scenesRetiring from handball after 15 years, and the parts of that career that turned out to be training for client work.
Why small business websites fail
Fix your websiteFive reasons websites stop bringing enquiries, how to spot each one on your own site, and what fixing them involves.
How to create a small business website in Australia
Honest answersThe honest DIY guide: the seven steps in order, the step where most people give up, and when DIY stops being cheaper.
Local SEO for healthcare: getting found by patients near you
Allied healthHow practices reach nearby patients: Google Business Profile, the pages that rank, reviews under advertising rules, and what to skip.
How much does a psychologist website cost?
Costs & pricingWhat psychologists and therapists pay, what a practice site must include, and how advertising rules change the design brief.
AHPRA advertising rules and your website, explained
Allied healthWhat registered practitioners can and cannot put on a website: testimonials, outcome claims, titles and offers, in plain English.
Website redesign vs rebuild: which do you need?
Fix your websiteA working test for whether your site needs a refresh, a redesign or a full rebuild, and the one case where keeping it is right.
Xero, Calendly and your accounting website
AccountantsHow an accounting firm website should connect to the tools you already use, and the pages that win referral-checkers.
What should an accountant's website include?
AccountantsThe eight things an accounting firm website needs, in order of importance, and the referral-checker logic behind them.
What should a psychologist's website include?
Allied healthWhat anxious late-night visitors need, what AHPRA advertising rules allow, and what to leave out.
What should a counsellor's website include?
Allied healthHow it differs from a psychologist's site, what PACFA and ACA ethics mean for your copy, and the rebate question.
How much does website maintenance cost in Australia?
Costs & pricingWhat maintenance actually costs, what should be included at each price, and the question that exposes a padded retainer.
Website redesign cost: what you'll actually pay
Costs & pricingWhy redesign quotes span a huge range, the real numbers, and the three redesign-specific costs nobody itemises upfront.
Spotlight on Manon: the person behind Creative Baguette
Behind the scenesFrom finance and construction to building websites for small businesses: the story behind Creative Baguette's founder.
Websites for the bush: what we learned building for regional Australia
Behind the scenesA Riverina tourism campaign, a pro bono cancer fundraiser and ag-industry clients, all built without leaving the video call.
Best web designers for small businesses in Australia: an honest comparison
ComparisonsReal competitors, fair one-liners, stated criteria. Yes, we're on the list, and we say who we'd send you to if we're not the fit.
Best web designers in Sydney for small business
ComparisonsWe're Sydney locals ourselves, so yes, we're on this list too, judged by the same criteria as everyone else.
Best web designers in Adelaide for small business
ComparisonsAn honest look at Adelaide studios, and where a remote specialist beats a local one.
Best allied health website designers in Australia
ComparisonsPsychologists, physios, chiros: an honest comparison stating our criteria, us included.
How much does a law firm website cost in Australia?
LegalPrice bands, why the brief for solicitors is different, and where firms overpay for a "law firm" premium that isn't real.
What should a law firm website include?
LegalWhat a referral-checking visitor looks for, in order: matter specificity, real bios, proof, fees, and a contact path that works.
What's actually included in a web design package?
Costs & pricingWhat should be itemised, what's fairly a separate cost, and the one question that exposes a padded package.
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