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A psychology practice website sits in the same range as most small professional websites: most of our projects sit between $1,900 and $3,800, with simple landing pages from $700.
What makes a practice site different is not the price. It is what the site has to do, and what it is not allowed to do.
A person looking for a psychologist is often anxious, comparing three tabs at 11pm, and deciding who feels safe. The site has to answer, quickly and warmly: who you help, how it works, what it costs, whether you have capacity, and how to book.
Booking friction matters more here than in almost any industry: every extra click loses someone who almost reached out.
Registered psychologists advertise under national advertising rules: no clinical testimonials in your marketing, no outcome promises, nothing that creates unreasonable expectations of treatment. This genuinely changes the design brief, because the usual trust signals (glowing client quotes) are off the table. Trust has to come from clarity, credentials, tone and a professional site instead.
We wrote a plain-English guide: AHPRA advertising rules and your website.
You own the site and your files, always.
Because testimonials are off the table, the design carries more weight than usual. What builds trust on a psychology website, in rough order: a real photo of you (not stock, people are choosing a person), plain language about who you help ("I work with adults navigating anxiety and burnout" beats "evidence-based therapeutic modalities"), your registration and qualifications stated simply, session fees and rebate information published rather than hidden, and a booking path that works at 11pm.
Warm colours and soft imagery help, but they are the wrapping. The trust is in the clarity.
Practices agonise over publishing fees. Publish them. The person comparing three tabs at 11pm eliminates the practice that makes cost a mystery, because a mystery reads as expensive and the phone call to ask feels like a commitment.
State the session fee, the Medicare rebate situation in one plain sentence, and whether you bulk bill or not. Nobody books the wrong practice because the fees were too clear.
We build for allied health practitioners regularly: see our allied health work.
Usually between $1,900 and $3,800 for a professionally built practice site, with simple landing pages from $700. Beyond that you are typically paying agency overhead, not better patient experience.
Advertising rules for registered practitioners prohibit testimonials about clinical care in advertising. Build trust through clarity and credentials instead.
If you have capacity for new clients, yes. Every step between "I need help" and a booked appointment loses people.
Twenty minutes, straight answers, no obligation to proceed.
No pressure, no perfect brief needed.
Book a free 20-minute chat/ Written by Manon Vernay, founder of Creative Baguette · her story
