The short answer: most small business websites in Sydney cost about $2,800 to $8,000 in 2026. Landing pages run about $1,500 to $3,500, and online shops start around $8,000 to $9,000. Small studios can come in under that: ours start from $700 for a landing page and $1,900 for a full website.
Those market figures come from the 2026 price guides of two Sydney studios, linked in the table below. This guide covers what Sydney businesses pay, what moves the price and what to check before you hand over money.
Sydney website prices in 2026 at a glance
Type of website
Typical Sydney price
Source
Landing page (one page, one goal)
$1,500 to $3,500
Keen to Design
Brochure site, 4 to 6 pages
$2,800 to $5,000
Devout Digital
Small business site, 5 to 8 pages
$3,500 to $7,000
Keen to Design
Business site, 8 to 15 pages
$5,000 to $8,000
Devout Digital
Custom WordPress site
$7,000 to $15,000
Keen to Design
Online shop
$8,000 to $25,000+
Keen to Design ($9,000+ at Devout Digital)
Web application (portals, logins, custom systems)
$20,000 to $100,000+
Keen to Design
Freelancer, any type
$2,500 to $6,000
Keen to Design
Sydney agency, any type
$4,000 to $20,000+
Keen to Design
Creative Baguette (us)
Landing pages from $700; most websites $1,900 to $3,800
Our prices
How we got these numbers: from two Sydney studios that publish their prices, Keen to Design in the CBD (guide updated 12 April 2026) and Devout Digital on the North Shore (2026 guide). Both sell websites, like us, so treat them as what the Sydney market quotes. Checked 27 September 2026.
Why website costs vary so much
Two Sydney businesses can pay wildly different amounts for "a website" and both get exactly what they paid for. The price moves with three things.
Type and size of the website
A tidy 5-page service website, a 50-page site with bookings and events, and an online store are three different projects with three different price tags. This is the biggest factor by far.
A physio who needs Home, Services, About, Fees and Contact is quoting a very different job to a training company that needs course pages, a calendar, enrolment forms and student logins. When you compare quotes, compare the page count and the features first. If one quote is half the price of another, it is usually describing half the website.
One note if you are googling webpage design cost per page: designers price the project, not the page. Ten pages that share one layout cost far less than ten pages that each need their own design, which is why per-page maths never matches the quotes you get back.
Design, content and features
Custom design costs more than a template. Copywriting, branding and photography add cost, and so do bookings, payments, memberships and anything that has to integrate with other systems.
Content is the cost people forget. Someone has to write the words, and "we will send you the text" is where most website projects stall for months. If the quote includes copywriting, that is real money being saved on your side, not padding.
A large agency bills for account managers, meetings and process. A solo professional bills for the work. Same website, very different invoice.
There is also the offshore option, where the price looks great until you factor in the time you spend explaining, correcting and project-managing. What you're paying for is someone who understands your business and makes the decisions you don't have time to make.
Where Creative Baguette sits in that table.
Landing pages and one-pagers: from $700
Small business websites: most projects $1,900 to $3,800
Care plan after launch: from $97/month + GST, hosting included
We sit at the low end of the Sydney market because one person runs the whole project, so you're not paying for account managers and meetings.
The price is agreed before anything starts, and you own the website and files at the end.
“As a direct result of our collaboration, we are seeing an increase in clients coming directly from the website.”
/ Lisa Simpkinson Director, Village Pilates
Zoom out from Sydney and the picture is similar, just a little softer. GoDaddy’s 2026 Australian price guide puts a brochure website built by a web designer at $2,500 to $10,000, and a small to medium online shop at $8,500 to $20,000+. Keen to Design says Sydney prices run higher than Brisbane, Adelaide and regional areas because of higher rents and wages. The full national breakdown is in our guide to how much a website costs in Australia.
The average cost of website design for a small business in Australia depends less on your postcode and more on the list of pages and features you actually need. A 5-page service website is the same job in Wagga Wagga as it is in Surry Hills. The difference is who you hire and what their week costs them.
At Creative Baguette, most projects land between $1,900 and $3,800, with landing pages and one-pagers from $700. Clients are all over Australia, and the process is the same everywhere: you talk, we build, the price is agreed before anything starts.
What does a website cost per month?
Some businesses prefer to think in monthly numbers, and that is a sensible way to budget. Take the build cost, spread it over three years, then add the running costs below. A $3,800 website works out at about $105 a month over three years, plus hosting and care. If a website cannot earn that back, the problem is usually the offer or the traffic, not the website.
Be careful with "$0 upfront, low monthly fee" website deals. Add up the total over the contract and you often pay more than a build would have cost, and you usually do not own the website at the end. Ask who owns the site if you stop paying. If the answer is not "you", walk away.
What a small business website costs with us.
Most small business websites: $1,900 to $3,800
Care plan: from $97 a month, covering hosting, updates and small changes like prices or opening hours
You usually see the first version within a week of our chat
You own the site and your files, always.
Cheap website design in Sydney: what you actually get
At the bottom of the market, Keen to Design puts a template-based build by a semi-professional at $400 to $900. For some businesses, that's fine. If you need a simple online presence, you have your own words and photos ready, and you are comfortable sorting out your own hosting and email, a cheap build can do the job for a while.
The trap is buying a cheap website to do an expensive job. If the site is meant to win you clients, rank on Google and make your business look established, the few-hundred-dollar version usually costs you twice: once to build it, and again to rebuild it properly within the year. That's why our landing pages start from $700 and not less: below that, the corners being cut are the ones that made the website worth having.
The ongoing costs of a website in Australia
A website is not a one-off purchase. Budget for the running costs, wherever in Australia you are.
Hosting and domain
Hosting ranges from basic shared plans at $6.95 to $29.95 a month (GoDaddy) to managed hosting at $40 to $150 a month from a Sydney studio (Devout Digital). A .com.au domain costs $20 to $50 a year, per GoDaddy. Cheap hosting is usually cheap for a reason: speed and support.
Maintenance and support
Keen to Design puts maintenance plans from Australian agencies at $100 to $500 a month. Creative Baguette care plans start from $97/month + GST, including hosting, maintenance, security monitoring and simple content updates. The full breakdown is in our website maintenance cost guide.
SEO, if you want to be found
Devout Digital puts an ongoing SEO retainer for a Sydney small business at $400 to $1,500 a month, depending on how competitive your market is. Our SEO services starts from $400/month, built for small businesses rather than enterprises.
When does a website pay for itself?
Simple arithmetic. Put in your own numbers.
This is maths, not a promise. It shows what the website costs in your own work, not a prediction of what it will bring in.
Before you pay anyone, check three things
1/
What is actually included
Responsive design, SEO-aware structure, security and analytics should be part of the build, not surprise extras. Ask for the list in writing.
2/
Who owns the website afterwards
Some providers lock you into their platform or keep the site hostage when you leave. The website and its content should belong to you.
3/
What happens after launch
Websites need updates, backups and a human to call. Know the monthly cost and what it covers before you commit.
Our answer: care plans from $97/month + GST, and you do not have to log in unless you want to.
Website cost FAQs
How much does a website cost in Sydney?
Most small business websites in Sydney cost about $2,800 to $8,000 in 2026, going by the published price guides of two Sydney studios, Keen to Design and Devout Digital. Landing pages run about $1,500 to $3,500 and online shops start around $8,000 to $9,000.
Creative Baguette landing pages start from $700 and most of our websites cost $1,900 to $3,800.
How much does a website cost in Australia?
GoDaddy's 2026 Australian guide puts a brochure website built by a web designer at $2,500 to $10,000, and a small to medium online shop at $8,500 to $20,000+. Keen to Design says Sydney prices run higher than Brisbane, Adelaide and regional areas.
Creative Baguette landing pages start from $700 and full websites from $1,900. More in our Australia-wide cost guide.
Is a DIY website builder cheaper than hiring a designer?
Upfront, yes. But you pay in time, in design quality and in how the business comes across.
If the website's job is to win trust, a template you fought with on weekends rarely does that job well.
What should website maintenance cost per month in Australia?
Keen to Design puts maintenance plans from Australian agencies at $100 to $500 a month.
Creative Baguette care plans start from $97/month + GST, including hosting, maintenance, security monitoring and simple content updates.
Do web designers include SEO in the price?
Not always, so ask.
Every Creative Baguette build includes SEO-aware structure and copy. Ongoing SEO is a separate monthly service: Devout Digital puts Sydney small business retainers at $400 to $1,500 a month, and ours starts from $400/month.
