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A fundraising page built at TV speed
Lifeline Narrm needed a fundraising page designed and built for the 2023 Save a Seat campaign, and the campaign was launching live on Australian TV.
The deadline was already close when they reached us through a PR partner.
Industry: Not-for-profit, mental health and crisis support
Work: Fundraising page design and build, campaign graphic design
/ Save a Seat campaign, 2023
The starting point: no time, no room for error.
Lifeline is one of the most recognised names in Australia for crisis support. Their brand carries real weight, which means strict guidelines and zero tolerance for anything that looks off-brand.
The Save a Seat campaign had a fixed, very public launch date: live on Australian TV. The fundraising page had to be polished, on-brand and working. There was no option to push the date.
The project came to Creative Baguette through a PR partner, which says something in itself: agencies bring in the people they trust not to embarrass them. A campaign page that fails on launch night fails in front of everyone at once, the broadcaster, the donors, and a brand the whole country recognises.
High-profile, high-stakes and urgent. The fun kind of brief.
The decisions that mattered
Their brand,
followed exactly
Not the moment for creative liberties
With a brand as recognised as Lifeline's, the job is discipline, not reinvention. We worked strictly inside their brand guidelines, so the page looked unmistakably Lifeline from the first pixel.
Built on their platform,
for speed
The pragmatic call
The fundraising page was designed and built on Lifeline's existing platform, keeping donations, data and campaign operations where their team already worked, and keeping the timeline realistic.
Collateral to carry
the campaign
Beyond the page
We extended the work to on-brand marketing collateral for social media, so the campaign had a consistent look everywhere it appeared, not just on the fundraising page itself.
What shipped, under the clock.
A fundraising page for the 2023 Save a Seat campaign, designed and built on Lifeline's own platform so donations, donor data and campaign operations stayed exactly where their team already worked. No migrations, no new tools to learn mid-campaign, no risk added to a week that had enough of it.
Around the page, Creative Baguette produced a matching set of campaign collateral for social media, so Save a Seat looked like one campaign everywhere it appeared: on the page, in the feed, and on screen.
Every piece inside Lifeline's brand guidelines, delivered before the launch date.
The result: ready before the cameras rolled.
The fundraising page was delivered polished, on-brand and on time for the high-profile TV launch, with social collateral amplifying the campaign's visibility across digital platforms. Urgent work that did not look like urgent work.
Related: Website design & development · Branding & graphic design · Websites for not-for-profits · All case studies
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Let’s sort your websiteQuestions this project usually raises
Can you deliver against a fixed, immovable deadline?
Yes, when the scope is agreed honestly up front.
This campaign had a live TV launch date that could not move, so every decision was made with that date in mind. The page was ready before the cameras rolled.
We have strict brand guidelines. Is that a problem?
No, it's a brief.
With a brand as recognised as Lifeline's, the job is discipline, not reinvention. Creative Baguette worked strictly inside their guidelines so the page looked unmistakably Lifeline.
Do you only build full websites, or campaign pages too?
Both.
This project was a fundraising page and campaign collateral, built on Lifeline's existing platform so donations and data stayed where their team already worked. Sometimes the right answer is one page, done fast and properly.
