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McKay Tiling builds bathrooms, interiors and pools where the unglamorous parts, alignment, prep, waterproofing, matter as much as the finish.
The site's job was to make that invisible quality visible.
Industry: Bathroom and interior renovation
Work: Website design and development, video walkthroughs
/ Bathroom, interior and pool renovations
McKay Tiling had never had a website. The brief was simple: something that elevated their presence, made them look legit, and showed the quality of the craftsmanship, with an easy way for people to request a quote.
Before-and-after sliders and real project detail do the convincing, not adjectives.
Proof, not adjectives
Interactive before/after comparisons let visitors drag through the actual transformation, which does more convincing than any description of "quality workmanship" could.
The detail that grabbed attention
A custom before-and-after 3D rendering video became the centrepiece of the hero, and the single element that captured the most attention from potential clients.
"So nothing fails later"
Copy speaks directly to homeowners who have been burned before, naming alignment, prep and waterproofing as the things that actually matter.
McKay Tiling now gets leads directly from the website, on top of the word-of-mouth and Facebook enquiries that were the only channel before. Is your best work in the details no one sees?
We'd never had a website, so people had no way to see our work before they called. Creative Baguette gave us a site that actually shows the quality we build to.
The before-and-after videos especially get people talking, our office manager says they're the first thing new enquiries mention.
Related: Website design & development · Websites for tradies · All case studies
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