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McKay Tiling builds bathrooms, interiors and pools where the unglamorous parts, alignment, prep, waterproofing, matter as much as the finish.
The site's job was to make that invisible quality visible.
Industry: Bathroom and interior renovation
Work: Website design and development, video walkthroughs
/ Bathroom, interior and pool renovations
McKay Tiling had never had a website. Work came the way it does for most good trade businesses: word of mouth, repeat clients, builders who knew the standard. The brief was simple: something that elevated their presence, made them look legit, and showed the quality of the craftsmanship, with an easy way for people to request a quote.
Here's the problem with running on reputation alone. Someone gets your name from a builder or a happy homeowner, Googles you, and finds nothing. Not a bad website. Nothing. Most people quietly move to the next name on the list, not because the work is bad, but because there was nothing to check.
Tiling has an extra layer on top. The best work in the trade is invisible. A finished bathroom photographs beautifully, but the reason it still looks that way in ten years is everything underneath: the prep, the alignment, the waterproofing. None of that shows up in a photo, and it's exactly what separates a McKay Tiling job from a cheap one that fails behind the wall.
Before-and-after sliders and real project detail do the convincing, not adjectives.
Proof, not adjectives
Interactive before/after comparisons let visitors drag through the actual transformation, which does more convincing than any description of "quality workmanship" could.
The detail that grabbed attention
A custom before-and-after 3D rendering video became the centrepiece of the hero, and the single element that captured the most attention from potential clients.
"So nothing fails later"
Copy speaks directly to homeowners who have been burned before, naming alignment, prep and waterproofing as the things that actually matter.
Creative Baguette built the site around the projects themselves. Bathrooms, interiors and pools each get real project photography, with interactive before-and-after sliders sitting where a wall of adjectives would normally go. Visitors drag through the transformation instead of being told about it.
The hero runs a custom 3D-rendered before-and-after video, the piece that gets mentioned most by people who land on the site. It shows a renovation happening in front of you, which is a much better opening argument than "quality workmanship since whenever".
The copy does a quieter job. It names alignment, prep and waterproofing as the things that actually decide whether a bathroom lasts, which speaks directly to homeowners who've been burned by a cheap job before. And when someone's convinced, the quote request is right there: no phone tag, no buried contact page, no forms that feel like a mortgage application.
Everything is built to work properly on a phone first, because that's where a recommendation gets checked: standing in the half-demolished bathroom, usually.
McKay Tiling now gets leads directly from the website, on top of the word-of-mouth and Facebook enquiries that were the only channel before. The site didn't replace their reputation. It gave people a way to check it.
Is your best work in the details no one sees?
We'd never had a website, so people had no way to see our work before they called. Creative Baguette gave us a site that actually shows the quality we build to.
The before-and-after videos especially get people talking, our office manager says they're the first thing new enquiries mention.
One 30-minute chat, then a first version within a week of receiving your photos and details.
We refine it together and launch. No months-long project, no homework spiral.
Very little. Bring photos of your best jobs and a rough idea of the work you want more of.
Creative Baguette writes the copy, plans the structure and handles the tech. You keep working while it gets built.
Yes. A simple quote form that collects the useful details, job type, location, photos if they have them, without making anyone fill in an application.
McKay Tiling's site is built around exactly that.
Related: Website design & development · Websites for tradies · All case studies
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