Home / Case Studies / Open Air Live with the Matildas
Built overnight, ready for launch
Open Air Live needed a ticketing page for an event with some of the Matildas' top players, meeting fans and answering questions live in stadium.
Tickets were already selling. The website had to catch up, fast.
Industry: Community sport event
Work: Website design and development, ticketing page
/ Open Air Live, CommBank Stadium
The starting point: an event already selling tickets, no page to sell them from.
Open Air Live wasn't a website project in the usual sense. It was a live event: Matildas players in stadium at CommBank Stadium, meeting fans and answering questions in person. The event was real, the branding was designed, the ticket sales were already moving. What didn't exist was a proper page to point people to.
That's a specific kind of pressure. Every day without a page, the event was being promoted to people who had nowhere clean to land: no single link for social posts, no page that answered "what is this, when, how much, how do I book" in one place. Event marketing without a landing page leaks interest at every share.
There was no runway for a normal project. The job was to take the branding and event information already locked in and turn it into a simple, functional page people could actually book from. No discovery phase, no design exploration, no three rounds of feedback.
Speed was the entire brief. Nothing fancy, nothing that could go wrong under pressure.
The decisions that mattered
Built around
existing branding
No time to design from scratch
The event's own branding and information were already set. We built directly around what existed, rather than spending precious time reinventing it.
Simple, functional,
ticket-first
One job: sell the seats
No unnecessary pages or features. The page did one thing well: let people book tickets to an event that was already selling fast.
Delivered on
an overnight turnaround
Ready before the next sale window
The page was designed and built in the kind of timeframe most agencies would call impossible, because the event could not wait for a normal project timeline.
What we delivered
A single page with one job: turn interest into bookings. The event's own visual identity carried the design, so the page looked like part of the campaign rather than an afterthought bolted on by a web person. Event details, the story of what fans would actually get, and a direct path to tickets. Nothing else competing for attention.
Creative Baguette kept the build deliberately boring under the hood. When a page has to go live overnight and then survive a burst of traffic from event promotion, that's not the moment for clever features. Simple, fast and unbreakable beats impressive.
It was also built for how event links travel: shared in social posts and group chats, opened on phones. The page had to load fast and make sense on a small screen first, because almost nobody researches a fan event from a desktop.
The page was ready before the next sale window, on a turnaround most agencies wouldn't quote for. Ahem.
Got an event that cannot wait for a normal timeline?
Related: Website design & development · Websites for not-for-profits · All case studies
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Let’s sort your websiteQuestions we get about projects like this
Can you really build an event page overnight?
When the scope is right, yes. A focused one-page build with the branding and content already decided can be turned around in a day or two.
The honest condition: the tighter the deadline, the simpler the page has to be.
What does a one-page event build include?
The event story, the practical details people actually check (where, when, how much), and one clear path to buy tickets or register.
Built mobile-first, because event links get opened from social feeds and group chats.
What happens to the page after the event?
Whatever suits you. It can come down, stay up as a record of the event, or be reworked for the next one.
Creative Baguette can keep hosting and updating it, or hand everything over.
