Couldn’t Ask for Anything More
I have been dealing with the team now for a few years and very happy. Nothing ever seems to be a hassle and always prompt and professional, couldn't ask for anything more for a business relationship. Thank you.
Home / Case Studies / Frankston Money
A brand built to feel like Jason
Frankston Money was a new business: no logo, no website, no brand yet. Just Jason, and a lot of experience in finance.
We built the identity and the site from the ground up, together.
Industry: Finance broking
Work: Logo and brand identity, website design and development, eligibility calculator
/ frankstonmoney.com.au
The starting point: a new business, and no clear direction yet.
Jason knew his industry inside out, mostly vehicle and asset finance, but wasn't sure what he wanted the brand to look like. That put the creative direction largely in our hands.
We wanted a brand that felt professional and innovative, and genuinely reflected Jason: authentic, not a generic finance template.
The logo concept: an F built from a paper plane, going places, moving forward.
The decisions that mattered
An F, folded
into a paper plane
The logo concept
Since Frankston Money brokers finance mostly for vehicles, the mark plays on momentum and moving forward: an F that reads as a paper plane, going places.
Design decisions
made with confidence
Because Jason trusted the process
Jason wasn't sure what he wanted visually, so copy and design were largely our call, built to feel professional, innovative and authentic to him.
An eligibility
calculator
Self-serve, before the call
A built-in calculator lets visitors estimate their loan eligibility themselves, so the first real conversation starts from an informed place.
The result: a business, and a relationship.
Frankston Money launched with a brand, a logo and a website built around Jason and how he actually works. It has continued as an ongoing relationship since.
Related: Website design & development · Branding & graphic design · Websites for accountants & finance · All case studies
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