Couldn’t Ask for Anything More
I have been dealing with the team now for a few years and very happy. Nothing ever seems to be a hassle and always prompt and professional, couldn't ask for anything more for a business relationship. Thank you.
Home / Case Studies / Frankston Money
A brand built to feel like Jason
Frankston Money was a new business: no logo, no website, no brand yet. Just Jason, and a lot of experience in finance.
We built the identity and the site from the ground up, together.
Industry: Finance broking
Work: Logo and brand identity, website design and development, eligibility calculator
/ frankstonmoney.com.au
The starting point: a new business, and no clear direction yet.
Jason knew his industry inside out, mostly vehicle and asset finance, but wasn't sure what he wanted the brand to look like. That put the creative direction largely in our hands.
Finance broking is a hard place to start from zero. Clients are handing over payslips, credit histories and their next big purchase, so a broker nobody can find online is a broker who doesn't get the call. And the industry's default look, navy suits and skyline stock photos, would have buried what actually wins Jason his clients: he's the friendly one who picks up the phone and sorts it.
We wanted a brand that felt professional and innovative, and genuinely reflected Jason: authentic, not a generic finance template.
The logo concept: an F built from a paper plane, going places, moving forward.
The decisions that mattered
An F, folded
into a paper plane
The logo concept
Since Frankston Money brokers finance mostly for vehicles, the mark plays on momentum and moving forward: an F that reads as a paper plane, going places.
Design decisions
made with confidence
Because Jason trusted the process
Jason wasn't sure what he wanted visually, so copy and design were largely our call, built to feel professional, innovative and authentic to him.
An eligibility
calculator
Self-serve, before the call
A built-in calculator lets visitors estimate their loan eligibility themselves, so the first real conversation starts from an informed place. Nobody likes ringing a broker just to ask "roughly how much?"
It does something quieter too. Punching in your own numbers and seeing a real figure come back lets someone picture themselves actually getting the loan, the ute or the boat or the business, which is a very different feeling from reading about interest rates. People arrive at the call already half-committed.
What shipped: a broker's site that does the explaining.
The live frankstonmoney.com.au walks a nervous borrower through everything before the first phone call. The loan types Jason brokers, cars, leisure, personal, commercial, business and refinancing, each get a clear home, and the free calculator sits right on the homepage.
The site also breaks the whole journey into five plain-language steps, from application to settlement, so first-time borrowers know exactly what happens after they say yes. Client reviews appear in their own words, and compliance documents like the credit guide and privacy disclosures are easy to find rather than buried. In lending, showing the paperwork is part of looking trustworthy.
Since launch, Creative Baguette has stayed on: hosting, maintenance and updates run quietly in the background while Jason writes loans.
The result: a business, and a relationship.
Frankston Money launched with a brand, a logo and a website built around Jason and how he actually works. It has continued as an ongoing relationship since: the site stays hosted, maintained and updated by the same team that built it.
The honest version: a broking business gets most of its work through referral and relationships, and Jason's does too. The website's job here is to be the place those referrals land and find a broker who looks the part, with the loan types and the process clear before the first call. The calculator carries a lot of that weight, because it lets a borrower project themselves into the thing they are actually after rather than reading about rates. Search visibility is the next piece of work, not something the launch was ever going to hand him.
Questions new business owners ask us
I'm starting a business and don't know what I want it to look like. Is that a problem?
No.
Jason knew his industry inside out but had no fixed idea of the brand. We proposed the creative direction, he reacted to real designs rather than blank-page questions, and the result still feels like him.
Can my website include tools like a calculator?
Yes.
Frankston Money's site has a built-in calculator so visitors can run their own numbers before picking up the phone. Tools like that turn a brochure site into something people actually use.
What happens to the website after launch?
We keep looking after it.
Frankston Money is on an ongoing care arrangement covering hosting, maintenance and updates, so the site stays fast, secure and current while Jason runs the business.
Related: Website design & development · Branding & graphic design · Websites for accountants & finance · All case studies
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