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Voyages Uniques plans bespoke trips for people drowning in their own travel research.
The website's job was to make that promise obvious in the first five seconds.
Industry: Travel planning
Work: Logo and brand identity, website design and development, conversion-focused copy, interactive signup form, video
/ voyagesuniques.fr
Voyages Uniques' founder, Dorothée, is a French travel planner starting from scratch. She needed a logo and a website that explained what she does clearly enough to turn curious visitors into paying clients.
Travel planning is a service most people have never bought. Before anyone pays for it, the site has to explain what a travel planner actually does, why it beats another evening lost to comparison sites, and what you get at the end. Explaining an unfamiliar service, in French, for a French audience: that was the actual brief.
It is also the kind of project Creative Baguette is unusually placed for. The founder is French, so the whole site could be written natively in French rather than translated, and the work runs remotely between Sydney and France, billed in euros.
The brief: remove friction, increase conversion, and sound like her.
"Ferme tes 15 onglets"
The landing page and homepage were designed specifically to remove friction and increase conversion, opening with the exact moment of overwhelm a visitor is already in.
Built to convert
A custom interactive form was built to lift signup conversion, rather than relying on a generic contact form.
Written from her welcome notes, plus a video
All copy was written from welcome notes she sent through herself, so the site sounds like her, not like a template. A video was also produced for the site.
The full identity and the site at voyagesuniques.fr, entirely in French. The homepage opens on the exact moment her clients are stuck in: fifteen open tabs, three weeks of research, still no trip booked. Then it walks them out of it in three plain steps: you explain your trip, she does the research, you receive a day-by-day travel plan with booking links and maps included.
The service itself is made concrete instead of abstract. The site shows what lands at the end (a personalised, day-by-day travel plan, not a generic PDF), lays out her packages so different trips fit different budgets, and offers a free, no-commitment estimate as the first step. A custom interactive signup form replaces the generic contact form, and a video introduces Dorothée herself, because people book people.
All of it written from her own welcome notes, so the site reads the way she talks to her clients.
Voyages Uniques launched with a full brand and a conversion-focused site. Her business coach called the structure we suggested "perfect." She is very happy with the result, and Creative Baguette still looks after the site today, with the ongoing care billed in euros.
Manon created a website for my travel planning business. She listened carefully to my expectations and needs. I am more than satisfied with her work, both in terms of content and design.
She was innovative and provided excellent advice. I highly recommend Creative Baguette's services!
Yes.
Voyages Uniques is based in France, the site is entirely in French, and the ongoing care is billed in euros. Everything runs remotely, the same way it does for Australian clients.
Yes, natively.
Creative Baguette's founder is French, so French-language sites get written properly rather than translated. Voilà.
From you, indirectly.
You send through notes in your own words and we shape them into website copy that still sounds like you, not like a template.
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