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What's actually included in a web design package?


What's actually included in a web design package?

"Web design package" is one of the vaguest phrases in the industry, on purpose sometimes. Two quotes can both say "package" and mean completely different things.

Here's what should actually be itemised, so you can tell a real package from a headline price with extras bolted on.

What a proper package includes

The pages themselves, agreed up front, not "up to X pages" with no list of which ones.

The words, either written for you or structured from what you provide. If copywriting isn't included, that's a real cost most people don't budget for.

A round of revisions, defined as a number, not "reasonable amendments" (undefined, and a common source of scope arguments later).

Mobile-first build, not mobile as an afterthought. This shouldn't be an add-on in 2026; if it's listed separately, ask why.

Basic SEO setup: page titles, meta descriptions, a sitemap submitted to Google. Structural, not a ranking promise.

Launch support: domain connection, redirects if you're replacing an old site, and someone checking it actually works on your phone before calling it done.

What's reasonably a separate line item.

  • E-commerce functionality
  • Ongoing hosting and maintenance
  • Professional photography
  • Genuinely custom builds (booking systems, member portals)

These being separate isn't a red flag. Not knowing they exist until the invoice is the red flag.

Our packages, plainly

Landing pages start from $700. Most full small business sites sit between $1,900 and $3,800, live in 1 to 3 weeks. What's included at each tier is laid out on our web design page, no asterisks: see our packages.

The question that exposes a padded package

Ask any quote: "if I need one more page after we start, what happens?" A clear answer (a fixed per-page rate, or it's already covered) means a real package. A vague answer means the headline price was never the real price.

Web design package FAQs

What should be included in a web design package?

Agreed pages, the words (written or structured), a defined number of revisions, a mobile-first build, basic SEO setup, and launch support. Anything not on that list should be priced separately, in writing.

Is hosting usually included in a web design package?

Not usually, and it shouldn't be assumed. Ours is a separate care plan from $97/month.

Why do web design package prices vary so much?

Mostly because "package" isn't a standard term. The fix is asking for an itemised list before comparing headline prices.

More insights

See what's actually included.

No asterisks, no vague "packages from". Straight pricing, straight answers.

Or start with a free 20-minute chat, no pressure.

See our packages

Related: Book a free 20-minute chat

/ Written by Manon Vernay, founder of Creative Baguette · her story