Home / Case Studies / True Blue IT
Cyber security without the scare tactics
After signing up to business coaching, this IT provider realised their basic, generic website no longer reflected who they were.
They rebranded to True Blue IT and needed a site to match.
Industry: IT support and cyber security
Work: Logo and brand identity, website design and development, illustration and animation
/ truebluе-it.com.au
The starting point: generic, a little cartoonish.
The old site was a very basic business website with a cartoon-heavy visual style that no longer matched where the business was heading. They wanted something cooler, with a more distinctly Australian feel, and rebranded to True Blue IT to match.
Practical cyber security explained without noise, scare tactics or upsell pressure.
The decisions that mattered
A new logo,
a new name
Rebranded to True Blue IT
The rebrand to True Blue IT came with a completely new logo and identity, built around a modern, distinctly Australian tech feel.
Custom-drawn,
animated illustration
Elevated, not cartoonish
Rather than dropping the illustrated style entirely, we hand-drew and animated the elements, elevating the concept instead of discarding it.
Straight to a call
or a free audit
Low-friction next step
A phone number and a "Let's Talk" button sit together in the hero, alongside a free audit offer that gives a hesitant visitor a lower-commitment way in.
Selling something people usually fear more than trust?
Related: Website design & development · Branding & graphic design · All case studies
Free 20-minute chat. No pressure, no perfect brief needed.
Let’s sort your website