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Home / Case Studies / Village Pilates
The website that runs the studio
Village Pilates had outgrown their old website. The studio had moved forward, the brand had been refreshed, and the site no longer matched where the business was at.
They needed a full rebuild. A big one, quickly.
Industry: Allied health and wellness
Work: Full website rebuild on new branding, 50+ pages
/ villagepilates.com.au
The starting point: a studio that had outgrown its website.
The old site was not broken. It just felt less elevated than the studio itself, and after the rebrand the gap became impossible to ignore.
Village Pilates is not a small operation. The studio has taught Pilates in St Ives, on Sydney's Upper North Shore, for over 21 years, running reformer, mat, barre and semi-private classes across a full weekly timetable. A studio like that lives or dies online on one question: can a nervous first-timer work out which class to book without ringing up?
This was not a coat of paint job. Classes, timetables, teachers, events, blog, enquiries: the whole structure needed rebuilding around the new brand.
The brief underneath the brief: make the website a tool the studio actually runs on.
The decisions that mattered
Built from the
branding document
The rebrand, applied properly
The new branding existed on paper. We made the design calls to translate it into a living website: type, colour, imagery and layout decisions built out from the brand elements rather than reinvented alongside them.
50+ pages,
built quickly
Scale without the crawl
A studio website is bigger than it looks: classes, instructors, pricing, events, articles. We built a very large number of pages in a short window, so the new brand launched whole instead of dribbling out page by page.
Structured as a
daily working tool
Not a brochure
Bookings, enquiries, blog posts and events all live in one structure the studio can run day to day. The website works as part of the business, not as a thing beside it.
What shipped: a studio you can navigate before you visit.
The full structure of a working studio, rebuilt by Creative Baguette on the new brand. A page for every class style: reformer, mat, barre, dance and semi-private, plus initial consultations, so each format gets explained properly instead of being a line in a table. Timetables, pricing, the intro offer and gift cards each have their own home, and "Book a Class" sits one click from everywhere.
For the person who has never set foot in a Pilates studio, there is a dedicated "New to Pilates" section, an FAQ, and a short quiz that asks a few questions and points them at the right class. That one feature quietly does the job the front desk used to do over the phone.
Around the classes sit the pages that make it feel like a village rather than a gym: the team, member reviews, the studio's approach to women's health, a blog and an events calendar the studio updates itself. Over 50 pages, launched together so the rebrand arrived whole.
The result: key to how the business functions.
The site is used daily for enquiries and bookings, and carries the studio's blog and events. It is a tool that works, doing quiet, useful work every day, and it finally looks as elevated as the studio it belongs to. The studio has reported more clients coming directly from the website since the rebuild.
Questions this project usually raises
We've just rebranded. Can you apply it to a new website?
Yes, that is exactly what this project was.
We take the brand document and make the design calls to turn it into a living website: type, colour, imagery and layout.
Our site is big. Does a rebuild take months?
Not necessarily.
Village Pilates was a 50+ page rebuild delivered in a short window, so the new brand launched whole. You see a first version within one week of the focused project meeting.
Can the website work with our booking system?
Yes.
We build the site around the booking and enquiry tools the business already runs on, so classes, timetables and bookings all connect instead of living in separate places.
Related: Website design & development · Websites for allied health · All case studies
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