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Home / Case Studies / Village Pilates
The website that runs the studio
Village Pilates had outgrown their old website. The studio had moved forward, the brand had been refreshed, and the site no longer matched where the business was at.
They needed a full rebuild. A big one, quickly.
Industry: Allied health and wellness
Work: Full website rebuild on new branding, 50+ pages
/ villagepilates.com.au
The starting point: a studio that had outgrown its website.
The old site was not broken. It just felt less elevated than the studio itself, and after the rebrand the gap became impossible to ignore.
This was not a coat of paint job. Classes, timetables, teachers, events, blog, enquiries: the whole structure needed rebuilding around the new brand.
The brief underneath the brief: make the website a tool the studio actually runs on.
The decisions that mattered
Built from the
branding document
The rebrand, applied properly
The new branding existed on paper. We made the design calls to translate it into a living website: type, colour, imagery and layout decisions built out from the brand elements rather than reinvented alongside them.
50+ pages,
built quickly
Scale without the crawl
A studio website is bigger than it looks: classes, instructors, pricing, events, articles. We built a very large number of pages in a short window, so the new brand launched whole instead of dribbling out page by page.
Structured as a
daily working tool
Not a brochure
Bookings, enquiries, blog posts and events all live in one structure the studio can run day to day. The website works as part of the business, not as a thing beside it.
The result: key to how the business functions.
The site is used daily for enquiries and bookings, and carries the studio's blog and events. It is a tool that works, doing quiet, useful work every day, and it finally looks as elevated as the studio it belongs to.
Related: Website design & development · Websites for allied health · All case studies
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