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A chiropractor website with us usually costs $1,900 to $3,800, with a care plan from $97 a month after launch. The part that needs the most care is the copy, because the Chiropractic Board of Australia has singled out chiropractic advertising more than once, especially claims about babies and children.
So this guide covers both: where the money goes, and what a chiro site can and can't say.
Most chiro sites we'd quote land in our usual range of $1,900 to $3,800. Where you sit in that range depends on a handful of things:
Then the ongoing costs: your domain, hosting and updates (our care plan, from $97 a month), and your booking software subscription, which you pay to the booking provider. For how these numbers compare with the wider market, see how much a website costs in Australia.
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Picture someone with a stiff back, comparing three clinics on their phone between meetings. They want answers, fast.
What you treat, in plain words. "Low back pain", "neck pain from desk work", "headaches that start in the neck". Keep it to musculoskeletal problems, and say how chiropractic care helps with each one. Ahpra's own corrected example reads: "Chiropractic treatment may help patients to manage a range of musculoskeletal conditions."
What happens at the first visit. How long it takes, what you'll ask, whether you'll examine them, and what happens if you think they need to see someone else. Unknowns stop people booking.
Fees, all of them. If you advertise an introductory price, Ahpra's self-assessment tool says to show the full price, not just the first or a partial consult, along with any conditions. A cheap first visit followed by a mystery second fee is a tiny red flag.
Rebates and referrals. Say which health funds you can claim on the spot. Also explain Medicare: with a GP chronic condition management plan and a referral, a patient can get a Medicare rebate for up to 5 allied health visits a calendar year, shared across all allied health. Each visit has to be at least 20 minutes. Spelling it out saves them a phone call.
Practitioner profiles. If you use "Dr", say what you are. Ahpra's acceptable version is "Dr McKenzie (chiropractor)", because without it people may assume a medical doctor.
Location and booking. Address, parking, hours, and a booking button that works on a phone. We go deeper on that in online booking for clinics.
You own the site and your files, always.
Book a free 20-minute chatAll registered practitioners follow the same national advertising guidelines, in effect since 14 December 2020. We explain the general rules in Ahpra advertising rules and your website. Chiro has some extra history on top.
Claims about children. In 2016 the Board said claims that spinal care helps with ADHD, autism, colic, bedwetting, ear infections, asthma or digestive problems in children aren't supported by satisfactory evidence. Ahpra's chiro examples go further: a list like that "cannot be corrected and must be removed". So must lines about boosting immune systems or brain development.
Newborn "check-ups". Statements that newborns and children should have their spines checked regularly, or that birth causes a baby's first subluxation, are in Ahpra's examples too. Remove them.
Spinal manipulation for under-twos. The Board's revised Statement on paediatric care took effect on 9 September 2026. It strongly advises against spinal manipulation to treat children under two. If your site describes infant adjustments, read the statement before anything else.
Pregnancy. Back pain and other pregnancy-related musculoskeletal pain are acceptable in Ahpra's examples. Morning sickness, labour, breech babies and fertility are not.
"Specialist" and "specialises". Chiropractors don't have specialist registration. Ahpra's acceptable rewrites include "We use several specific chiropractic techniques" and "Our practice has a specific interest in chiropractic care for children".
Clinical testimonials. "My back pain is much improved after five sessions" can't go on your site. "The staff are lovely" and "parking isn't a problem" can, because they say nothing about symptoms or outcomes.
Urgency. "Don't delay" or "act now" linked to health getting worse without care is flagged in Ahpra's self-assessment tool.
If you do, parents will look for it. Say it the way Ahpra's examples allow: a specific interest in chiropractic care for children, then describe what you actually do. How you assess a child, how you adapt your approach to their age, how you involve the parent, and when you refer to a GP or paediatrician. A parent learns far more from that than from a list of conditions, and it stays within the rules.
When we review health practice sites, the risky bits are rarely on the homepage. It's the old stuff: a blog post from years ago about colic, a "conditions we treat" page inherited from a template, a review slider pulling in clinical praise. Ahpra counts everything you control as advertising, so a redesign is a good moment to read every page with fresh eyes. We flag what looks risky as we go, and you make the final call. For getting found once the site is tidy, see local SEO for healthcare.
Evolve Chiropractic came to us because their site no longer matched the practice. We refreshed it with new photography, new colours and a simpler story, so new patients can quickly see what the practice does and how to book. We also automated their new-client onboarding, which used to be manual paperwork. The full story is in the Evolve Chiropractic case study.
With us, most chiro sites cost $1,900 to $3,800. The care plan, from $97 a month, covers hosting, updates and small changes.
Yes, if you stick to musculoskeletal problems and say how chiropractic care helps with each one. Lists of non-musculoskeletal conditions, especially in children, are the claims Ahpra's examples say to remove.
You can say your practice has a specific interest in chiropractic care for children. Avoid claims about conditions or development, and read the Board's Statement on paediatric care, which strongly advises against spinal manipulation for children under two.
Yes, if you make the profession clear, for example "Dr Smith (chiropractor)". Without it, people may think you're a medical doctor.
Not if they mention symptoms, treatment or results. Patients can still review you on Google; the problem is republishing clinical praise in your own advertising.
No. We write with the rules in mind and flag anything that looks risky, but we're web designers, not lawyers. You approve every word, and the responsibility for what's published stays with you.
