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Home / Insights / Physio Website Cost
With us, most physio clinic websites cost between $1,900 and $3,800. Where you land depends on how many practitioners, locations and treatment pages you have, and your booking software is a separate cost you're probably already paying.
The rest of this page covers what pushes a physio site to either end of that range, what you pay every month, and where clinics spend money they didn't need to. For how those numbers compare with the wider market, see how much a website costs in Australia.
A handful of things move a physio quote more than anything else.
How many practitioners you have. A solo physio needs one good "about" section. A clinic with five physios, an exercise physiologist and a Pilates instructor needs a profile for each, written in the same style, with each person's title and areas of interest stated correctly. That's real writing time, and it shows in the quote.
How many treatment pages you want. Physio sites tend to need more pages than other allied health sites, because patients search by problem and by body part: "knee pain", "sports injury physio", "pelvic health physio", "physio after a hip replacement". A page for each main area costs more upfront and gives people (and Google) one clear page for the thing they searched. Our local SEO guide for healthcare explains why that structure matters.
How many locations. Two clinics means two sets of hours, two addresses and often different practitioners on different days. Each location usually gets its own page so nobody turns up at the wrong one.
Classes. Clinical Pilates, hydrotherapy or group rehab classes need a timetable and a way to book a class, which works differently from booking a one-on-one consult. That adds a page or two and some testing.
Who writes the words. We write the copy from a conversation with you, so you're not spending Sunday nights staring at a blank document. If you arrive with finished copy, the job is smaller. Most clinics don't, and that's fine.
A new solo practice can start smaller: who you are, what you treat, where you are, your fees and a booking button. You can add pages as the clinic grows.
Rather hand this to someone? Book a free 20-minute chat.
There are a few ongoing costs, and only one of them goes to your web person.
Ask any web designer to list these separately in the quote. If a monthly fee is bundled with "marketing" you didn't ask for, ask what you're actually getting.
You own the site and your files, always.
Building a booking system that already exists. Your practice software already takes online bookings. Cliniko, for example, gives each clinic a booking page you can link to from your site or embed in it with a short piece of code. Paying a developer to build a custom booking tool on top of that buys you very little. The website's job is to get people to that booking page in as few taps as possible. Our guide to online booking on a physio website goes into the set-up.
Buying a template, then paying to fix it. Plenty of off-the-shelf health templates arrive with a testimonial slider and headings like "Our Specialists". For a registered physiotherapist, both can cause trouble. Ahpra's advertising guidelines count your website as advertising and treat praise about clinical care, used in that advertising, as a testimonial. The Physiotherapy Board says physiotherapy has no specialist registration, so "specialist" wording is likely to mislead patients. Taking those things out after launch costs more than leaving them out from the start. Our plain-English guide to the AHPRA advertising rules covers the rest.
Blog packages before the basics. Twelve blog posts a year won't do much if your fees page is missing and your booking button is hidden in a menu. Get the core pages right first. Write about the questions patients ask you in the treatment room later, when you have the time.
Paying for stock photos. A model in kinesiology tape looks like every other clinic. Photos of your actual rooms and your actual team, even good phone photos taken on a quiet morning, tell patients far more about where they're going, and you can reuse them for years.
When you put two quotes side by side, check that each one covers:
If a quote says nothing about booking or ownership, ask. Our guide to what's included in a web design package has the general version.
Usually it lands in the same range, sometimes a bit higher. A psychology site carries more weight in tone and privacy, and the visitor is often anxious. A physio site tends to have more moving parts: more practitioners, more treatment areas, classes, and sometimes a second location. Both sit under the same Ahpra advertising rules. The psychologist website cost guide covers that side.
For the first few months, it can be. A site builder can get a solo physio online in a weekend. The cost shows up later, in hours you're not treating and in a booking button that ends up buried under "Contact". If you go DIY, keep it to one page, put your fees on it, make "Book online" the first thing people see on a phone, and leave patient quotes off. Our comparison of Wix, Squarespace or custom built walks through the trade-offs.
No. Your booking system comes with your practice software subscription, such as Cliniko, Nookal or Halaxy. The website price covers connecting it properly, so patients can reach it in a tap or two.
No. Group them the way patients search: by body area or situation, such as back and neck, sports injuries, or recovery after surgery. A page for each main group is plenty for most clinics.
Yes. We move your content across and point your old page addresses at the new ones. Nobody can promise where you'll rank afterwards, but old links won't lead to error pages.
Hosting, updates and small changes such as new fees, holiday hours or a practitioner's leave. If you ask for something bigger, like a new location page, we'll tell you what it involves before we start.
You usually see the first version within a week of our chat, and most projects are live in 1 to 3 weeks. The slowest part is often waiting for practitioner photos.
